California Lottery: Powerball 2.0

California Lottery: Powerball 2.0

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For the second time this year, UNIT9 teams up with our friends at David&Goliath and the California State Lottery to encourage people to dream and share their hopes with the rest of the world through the beautifully crafted flash microsite – Dream Powerball.

UNIT9 - California Lottery: Powerball 2.0

As with the first phase, we utilised Twitter and through interactive data visualisation of user-generated tweets, we have built a mesmerising and captivating desktop-only experience for all dreamers.

UNIT9 - California Lottery: Powerball 2.0

We used everyone’s dreams, submitted through Twitter with #CAdream, to spell out the word Believe across the Dream Powerball homepage. While enjoying the choir version of “The Mamas and Papas” classic song California Dreaming, user can either scroll through fellow dreamers’ hopes and fantasies, or post a dream of their own.

UNIT9 - California Lottery: Powerball 2.0UNIT9 - California Lottery: Powerball 2.0UNIT9 - California Lottery: Powerball 2.0

By entering their Twitter account through the site, users are enabled to pinpoint exactly where their dreams are within the word “Believe.”

UNIT9 - California Lottery: Powerball 2.0UNIT9 - California Lottery: Powerball 2.0

Through weaving everyone’s dreams in one word, we highlight the power of “believe”. We all have hopes and fantasies, but only when we support and believe in each others’ dreams, we are empowered to accomplish them.

UNIT9 - California Lottery: Powerball 2.0

Inspired by the users, we wanted not only to help people to express their hopes, but to create a sense of a community, where dreamers come together, believing in each others dreams. Users are also empowered to share their experience with friends through Facebook and Twitter and encourage them to share their dreams as well.

UNIT9 - California Lottery: Powerball 2.0

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