![Ninja Thirsti](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/header_ready_1-1-1400x788.png)
Yehuda Duenyas
Ninja: Thirsti
‘Ninja Thirsti offers a staggering 10,000 flavour combinations in one countertop drink machine! We loved all that deliciousness and decided to bring their fun and flavour to life in an immersive experience with five-wall video surround, a beautiful soundscape, tasting booths, and lots of surprising and memorable IG moments. Tasty!’
![Ninja Thirsti](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/horizontal_ready_1.gif)
The background
Known for its kitchen appliances designed to make food preparation easier and more efficient, Ninja was looking for a fun, pop-up experience to launch its brand new product, the Ninja Thirsti drink system.
![Ninja Thirsti](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/citylights.gif)
The execution
Alongside the agency Wolfgang, we created an intimate pop-up event in New York to launch the new product. Influencer guests entered through a portal that appeared to be a mirrored fridge door – and were welcomed into a colourful, highly Instagrammable space where they could try the Ninja Thirsti’s full capabilities and latest flavours.
To bring this event to life, we designed and fabricated a five-channel surround immersive video experience supported by a pop-up set, focusing on a clean, modern, simple yet colourful design. This approach meant that Ninja could easily replicate or use assets and portions of the fabricated pieces in other cities for global appeal.
![Ninja Thirsti](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/horizontal_ready_2.gif)
We also oversaw the creation of the projected content using assets from Ninja to ensure a seamless brand experience throughout the event.
![Ninja Thirsti](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/header_ready_2.png)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/horizontal_ready_3.gif)
The results
We had tasty time introducing the Ninja Thirsti drink system to the world. The pop-up event combined fun with practicality, offering influencers the chance to try out the drink system’s many flavours in a playful setting. By encouraging guests to explore and share their experiences on social media, we generated major buzz around the new product.
![Ninja Thirsti](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/header_ready_4.png)
Credits
-
Division
-
Director
-
Agency
-
Brand
-
Platform
-
Kind
-
Industry
-
Release Date
2023-11-15