UNIT9 - Hello, My Name Means


inconceivable creation
x digital innovation

Combining strategy, high innovation and premier craftsmanship with limitless creative thinking, Attractions by UNIT9 helps brands and institutions reimagine reality to unlock the future of experience and reach new audiences.

We’re your go-to partner for visitor-centric projects that reset sensorial expectations across museums, cultural institutions, architecture, retail, theme parks and other location-based entertainment venues.

Supercharged by the transformative power of technology, our experiences transcend the physical and digital to drive attendance, make places famous and turn guests into lifelong fans.


where we play

Brand Activations & IP Experiences World Expositions & Mega-Events Museums, Cultural Institutions & Visitor Centres Theme Parks & Location Based Entertainment Retail, Hospitality & Leisure



Visual & Media Design, Interactive Engagement & Mixed-Reality (AR, VR, XR), Gaming Design & Build, Second Screen Experiences, Interactive Livestreams, Content & Media Production, AI & Emotional Tech

Creative & Design

Storytelling, Media Experience Design, Conceptual Design, Schematic & Environment Design


Interactive, Immersive & Multimedia Installations, Experiential & Brand Experiences, Product Design


Consumer Experience (CX) Design, Digital Transformation, Consultancy

Project Management

Key Oversight, Project Development, Digital & Physical Logistics, Creative & Technical Direction, Programming, Commissioning

Metaverse & Web 3.0

Strategic Vision, Value Proposition, Positioning, Roadmapping, Concepting & Execution

UNIT9 Co:Lab

In-house Innovation Sprints, Rapid Prototyping, Grants, IP, Digital Acceleration, Product Incubator