Visa signature card

Visa Signature: The Door

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To drive awareness of its Visa Signature Luxury Hotel Collection benefit, Visa enlisted BBDO New York and UNIT9 to showcase one of seven benefits you can receive – an automatic room upgrade* – when you book a hotel in the Collection with your Visa Signature® card.

To give consumers a peek into the upgraded hotel rooms and let them experience that benefit first hand, UNIT9 built a ‘magic door’ installation in America’s oldest shopping mall, using motion sensor technology.

Using a Visa Signature card to unlock the door, visitors can open this special door and see a realistic 3D projection of a Visa Signature Luxury Hotel Collection room, stitched together from over a thousand photos taken from a real room. A motion sensor was placed at the top of the door frame to track users’ natural movements, creating a parallax effect: as they move closer to the door, their view of the room changes.

As participants swipe left and right with hand gestures, they are able to explore the hotel room. By closing and reopening the door, a different hotel room comes into view, allowing users to explore Visa Signature Luxury Hotel Collection rooms in Miami, New York and Las Vegas and giving them a taste of what traveling with Visa Signature is like.

The experience is enhanced by another motion sensor, which allows a second user who is positioned at the back of the door to see a projection of themselves keyed into the room.


Meanwhile the user who is interacting at the front of the door can also see this same projection, creating a fun, interactive experience.