UNICEF: Reimagine the World like a Gamer

Tom Brown

UNICEF: Reimagine the World like a Gamer

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Following three refugees – Nora, Sama and Pouya – Tom Brown directs this ad showing the children unlocking their skills  and working towards their goals of becoming a doctor, an author and a pilot, respectively. This campaign was part of Unicef’s brand positioning which aims to portray children in need as "strong and powerful" in an attempt to better connect with the British public.

Credits

  • Release Date

    2020-09-15