The background
In partnership with Anomaly London, we took over Piccadilly Lights with a bespoke 3D billboard created to promote the Meta Quest 2 virtual reality headset, just in time for Christmas.
The execution
As part of Meta’s “Wish for the Extraordinary” campaign, our immersive advert featured an astronaut reaching out from the screen, a thrilling rollercoaster, and an NFL player making a spectacular catch, all designed to captivate passersby. The goal was to embody the excitement of seeing dreams become reality with Quest 2.
To maximise impact, the campaign was extended to include Waterloo IMAX, Oxford Street, and London Underground escalators.
To see a breakdown of how Ant Rubinstein brought this to life, visit our Instagram.
The results
By transforming Piccadilly Lights into a digital playground, we helped Meta to showcase the power of Quest 2 to connect people globally and transport them to any imaginable world.
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Release Date
2022-11-22
