HSBC #ispossible Sorted Food

HSBC #ispossible: Sorted Food

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“You have to risk losing to win. Keep testing the waters until you find the idea that sticks. Don’t expect success; write the recipe for it.”

UNIT9 is thrilled to present the third of three films created for HSBC’s #ispossible campaign. Directed by Cole Paviour, the inspiring video tells the true story of four friends who started a cooking movement, Sorted Food, and have amassed over a million YouTube subscribers to date.

In the short film, Jamie, Ben, Barry and Mike give viewers advice on how to succeed at something they love. We see them brainstorm ideas for their company and watch as they collaborate to make it successful.