AliExpress: Happy 11.11

Yifei Chai

AliExpress: Happy 11.11

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The Project

Emotion, fun and excitement are key in this TVC for AliExpress to help launch 11.11 Global Shopping Day. 11.11 takes shopping for your dream product to another level, by turning it into an unmissable event and a global celebration.


The Idea

This film shows people’s transformation once they’ve encountered AliExpress, as well as their joy when celebrating 11.11 together with the rest of the world. A diverse cast populates this space, all expressing the key message of ‘Live Life to the Fullest’.