Adidas Snapchat Game

Stephan Bischof

adidas: Snapchat Football Game

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Test Your Soccer Skills in a Snap Ad

Made exclusively for social, the adidas Snapchat game instantly loads as an Ad inbetween Stories. A simple tap to play game, control an avatar to show off your keepie-uppie skills using touch screen interactions with your smartphone.

The Game

Starting off with kick-ups and headers, you progress through the game to try new skills and unlock exclusive geofilters. Meanwhile Real Madrid CF player Marcelo and manager Zinedine Zidane cheer you on from the touchline. Users can also challenge friends for the top score which they can brag about on social. Fans can also unlock the game via Snapcodes found in football cages across London and in adidas’ London stores.
 

Adidas Snapchat Game

The Art & Tech

Built using HTML5 and WebGL, the key objective was to create an ‘easy to play’ game mechanic, which wouldn’t require loads of gameplay controls. Beyond delivering the whole project in just 5 weeks, the most challenging tech solutions were how to deliver an “instant” smart loading technique while maintaining a high frame rate in the gameplay.

Adidas Snapchat Game

Results

With this game on Snapchat, we have not only created something incredibly addictive and engaging, but also a clever way of bringing the ‘Here to Create’ campaign to life.

adidas Global Social Media Director

UNIT9 is an Official SnapChat Creative Partner

 


Credits