Adidas: Challenge - All Or Nothing

Adidas: Challenge - All Or Nothing

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Challenge: All Or Nothing is an interactive scavenger hunt created to extend the hype beyond the 2014 FIFA World Cup.

Powered by Google for Adidas, the virtual quest is set in Brazil and players participate by using StreetView to find clues scattered around the globe.

Each quest has its starting point somewhere in Brazil, with a clue leading players to their first checkpoint. Players are tested with football trivia and win the next clue in the quest, getting one step closer to the next checkpoint, if they answer correctly.

Utopia_004

Users can access up to five new checkpoints every day but can get ahead of the game by uncovering hidden items on the map.

Special items that help players complete the quest faster are hidden in StreetView, such as a search tool and 50/50 eliminator. Bonus points are awarded if players find the checkpoint and answer the question in under 90 seconds.

Utopia_004

Challenge: All Or Nothing was fully playable on mobile, desktop and tablet. The experience had more than 250,000 unique players.

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Challenge: All Or Nothing is an interactive scavenger hunt created to extend the hype beyond the 2014 FIFA World Cup. Powered by Google for Adidas, the virtual quest is set in Brazil and players participate by using StreetView to find clues scattered around the globe.

Each quest has its starting point somewhere in Brazil, with a clue leading players to their first checkpoint. Players are tested with football trivia and win the next clue in the quest, getting one step closer to the next checkpoint, if they answer correctly.

Users can access up to five new checkpoints every day but can get ahead of the game by uncovering hidden items on the map. Special items that help players complete the quest faster are hidden in StreetView, such as a search tool and 50/50 eliminator. Bonus points are awarded if players find the checkpoint and answer the question in under 90 seconds.

Challenge: All Or Nothing was fully playable on mobile, desktop and tablet. The experience had more than 250,000 unique players.


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