Nike Future of Fitness

Director

Zoe Diakaki

Zoe works at the intersection of architecture and interaction design. She specialises in immersive physical installations that explore the relationship between built environment and human interaction technologies, including VR and XR. Beginning her career as an architect working on residential and large scale projects for the Olympic Games, she is now a Creative Director at UNIT9 where her work focuses on experiential projects for clients spanning global brands to world-leading museums.

She loves exploring design methods for experiences that trigger peoples’ imaginations, impacting their interaction with the physical environment. Her artistic work has been exhibited in Ars Electronica and BFI London Film Festival.