Bingqin is an innovative Creative Director adept at concepts and strategies in digital, tech and experiential roles. With a dual background in Engineering Science and User Experience Design at Imperial College London and Royal College of Art, she strives to make every project impactful by integrating brand strategy, cutting-edge technology, culture insights, art direction, user behaviour and usability trends with logical and engaging storytelling narrative.

She observes the world with curiosity, aspires to be a true trailblazer, constantly seeks new opportunities, and is willing to take on new challenges with out-of-the-box thinking.