White Claw: Pure

A Common Future

White Claw: Pure

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We looked to White Claw’s DNA – purity – and captured its essence as ‘the purest hard seltzer in the world’ in this beautiful film by A Common Future. Shot entirely in stunning black and white, the film’s cinematography beautifully delivers on the sensation of powerful, pure refreshment. The films racked up over 2 million views online, and White Claw currently sits and number one in the US hard seltzer market


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