Porsche Soul, Electrified

Sean Pruen

Porsche: Soul Electrified

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‘Our approach: Soul Electrified – literally. Simplicity is sometimes by far the best approach and the audience loved it.’

Sean Pruen, Director, UNIT9

The background

Porsche wanted to promote the Taycan, their first-ever electric vehicle. So we created a two-day experience that allowed people to learn more about the exciting new car.

Porsche Soul, Electrified
Porsche Soul, Electrified
Porsche Soul, Electrified
Porsche Soul, Electrified

The execution

We installed the Porsche Taycan Experience on London’s Southbank. On one side of the large LED structure, the word “Soul” was electrified in stencil letters with dynamic screen content. On the other side, a giant screen revealed close-up, detailed beauty shots of the new car.

Porsche Soul, Electrified
Porsche Soul, Electrified

The structure was bright and eye-catching and drew large crowds from miles around. As a finishing touch, we set the entire experience to a thundering score that enticed onlookers and got people excited about the new car. With the city as a backdrop, it was a highly Instagrammable experience that truly embodied the car’s mission of “Soul, electrified.”

Porsche Soul, Electrified
Porsche Soul, Electrified

The results

In the two days, the installation was up, the hashtag #SoulElectrified blew up on social media and garnered thousands of mentions. Even if people couldn’t be there to witness the experience firsthand, they could see and feel the power of the car through the screen and were reminded that sometimes, simplicity is the best approach.

Porsche Soul, Electrified
Porsche Soul, Electrified
Porsche Soul, Electrified

Credits