Pepsi: MAX IT Legends

Takayoshi Kishimoto, Henry Littlechild

Pepsi: MAX IT Legends

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AMV BBDO asked UNIT9 and film production partner Outsider to help create a new digital
and experiential campaign for Pepsi Max. The campaign added some fun and excitement into
lives of Pepsi Max drinkers.

UNIT9 - Pepsi: MAX IT LegendsUNIT9 - Pepsi: MAX IT LegendsUNIT9 - Pepsi: MAX IT Legends

The site hosted 3 competitions featuring user generated content – The public was challenged to
answer one of three briefs, themed around Football, Music and Film. Users uploaded a 60
second taster to prove you and your mates have got what it takes to keep the spirit alive and get
the crowd going.

UNIT9 - Pepsi: MAX IT Legends

Visiting the microsite you were greeted by 3 legends. These three mates have been there, done it
and lived their life to the Max and now they want to share their wealth and help young lads
who have lost their oomph to max their lives.

UNIT9 - Pepsi: MAX IT Legends

You could win £50.000 smackeroons to help you bring to life your own legendary football experience.


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