Nike: Air Max Day

Sean Pruen

Nike: Air Max Day

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We defaced the Pompidou in style
to celebrate Air Max Day

To celebrate 30 years of Nike’s revolutionary Air Max, we used a Paris modern art museum to make the first-ever Nike projection on the 180m facade of the Pompidou Centre.

The Air Max Day projection at the Pompidou Centre in front of a huge crowd

A GIF extravaganza

Bringing together illustrators, 3D artists, animators and motion graphics specialists, we developed a library of GIF assets – tapping into the language of a digital audience – to tell the story of the revolution and evolution of the iconic Air Max – alongside internet visual history.

Launching the Air VaporMax

In 2017 the world celebrates 30 years of Air Max and 30 years of digital art. And in March, Nike launches its latest revolutionary sneaker Air VaporMax – the lightest ever Air Max.

Nike Kiss My Airs
The Nike Air Vapor Max - “It’s not a shoe, it’s a movement”

The production

The team

Working with Nike, the UNIT9 team created, compiled, graded and edited a huge library of assets to develop a spectacular fit for the Nike projection. We also mixed, produced and delivered a soundtrack to accompany the live event. UNIT9 Films captured footage before, during and after the event at the iconic Paris location – editing a legacy film for Nike’s global campaign.

Nike Kiss My Airs
Nike Kiss My Airs

The Air Max Legacy

Air Max & the Pompidou

As every year, Nike celebrates Air Max Day with special events and in-store parties – culminating on March 26. The Centre Georges Pompidou is one of the spiritual homes of Air Max. World famous designer Tinker Hatfield was originally inspired by the building’s “inside-out” design when he decided to reveal a visible air bubble in the Air Max.

Nike Kiss My Airs
UNIT9 created a huge library of GIFs for the spectacle

For many, the Nike Air Max is the original sneakerhead’s sneaker. The attitude to making ideas happen is what this global event was all about – the undeniable force of youth.