Channel 4 Murder Island Mobile Games

Zofia Mackiewicz

Channel 4: Murder Island Mobile Games

‘With these three mini-games, fans of the show can dive into investigation and prove they’ve got what it takes to earn their own detective badge.’

Zofia Mackiewicz, Creative Director, UNIT9

The background

To celebrate the launch of Channel 4’s new crime-solving reality TV show, Murder Island, we teamed up with 4Creative on a mobile gaming experience that allows user to fine-tune their detective skills.

Channel 4 Murder Island Mobile Games
Channel 4 Murder Island Mobile Games

The execution

Provided with clues, tools, and a helping hand from DCI Simon Harding, players needed to crack three different cases to prove they’ve got what it takes to advance through the training and become a detective. 

From searching for information on a victim’s phone, to piecing together shredded evidence and testing observation skills whilst watching suspicious CCTV footage, we set a series of interactive challenges for the aspiring sleuths to solve, incorporating audio and video footage of DCI Simon Harding to simulate a real-life briefing call for each case.

Channel 4 Murder Island Mobile Games

All three mini-games were mobile-based and hosted on a microsite we built specially for the experience, released one by one to build suspense and gather a following among users and fans of the show.

Channel 4 Murder Island Mobile Games
Channel 4 Murder Island Mobile Games

The results

A huge number of wannabe detectives visited the microsite, with over 131,000 visits in the first few weeks of launching. We loved crafting these crime-solving challenges, which were tricky enough to test users’ skill sets whilst still being quick enough to enjoy playing on-the-go – the perfect formula for a winning mobile game series.

Channel 4 Murder Island Mobile Games
Visit Page

Credits