Brand Toys revolutionizes the way we see brands and their characteristics. With careful creative direction from Takayoshi Kishimoto and Roxik’s pioneering 3D engine, Brand Toys breaks the mould in brand data visualisation as we know it.
Users are able to search brands, do side by side brand comparisons and even get their chosen toys built in the real world. The Brand Toys engine analyses intricate data from Millward Brown’s BrandZ survey (as well as social media inputs) and generates a toy that reflects each brand’s personality and standing in the world, from thousands of possible outcomes.The team was expertly led by Technical Director Yates Buckley, for JWT London.
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Release Date
2011-09-01
