Z by HP: Unlocked
‘When Unlocked first came across my desk, I was immediately excited as it’s a very rare project that plays to both my commercials and long-form skill sets. It was to me, the perfect project. My immediate question and driving thought was, can we make a piece that’s both indistinguishable from shows on premium streaming platforms and entertaining and emotionally resonant. What followed was several months of development and pre-production with an incredible team of people, from Writer Laura Deeley, to DP Eric Koretz to Production Designer Roberto Bonelli, in collaboration with the creative minds at Giant Spoon and overseen by my brilliant production team of Executive Producer Emily Malito and Producer Alanna Dillon. Seeing the show in its final home on NBC’s Peacock, I believe we managed to realize that ambition’
UNIT9 director Jonathan Pearson’s recent project for Z by HP is an interactive film launched in partnership with NBCUniversal as the first branded short film to ever stream on Peacock.
Created with Giant Spoon, ‘Unlocked’ is an action-packed thriller that merges long-form branded content and cinematic storytelling to take viewers on an exciting interactive adventure with data science at its core.
Viewers were able to solve four different data challenges related to the film as they watched, drawing them into the storyline and blurring the lines of advertising and entertainment.
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Release Date
2022-04-04
