![Wrigley's Give Extra Get Extra](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/wrigleys-hero.png)
Wrigley's Give Extra Get Extra
UNIT9 worked closely with BBDO and Wrigley’s to support the brand’s playful Give Extra Get Extra campaign. Our website served as a hub for Wrigley’s large-scale campaign, allowing users to share special moments online and receive personalised art in return.
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/screen-shot-2016-02-03-at-15-01-19.png)
Users submit photos of themselves and their friends on Twitter and Instagram by including the hashtag #giveextragetextra in the caption. The Wrigley’s team then pick their favourite moments, which are sent to a hand-picked illustrator, Mya, who redraws the photo by hand in her own personal style.
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/Untitled-2.jpg)
The hand-drawn illustrations are then sent to users and published on the Wrigley’s site. Users also received a timelapse video of the image being created by the artist. The illustrations and photos are presented in an innovative infinite gallery: users can click and drag to explore all of the different images, making the experience feel like exploring a corkboard of photos and drawings. Users can watch a video about Mya as well as the whole Give Extra Get Extra campaign.
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/screen-shot-2016-02-03-at-15-05-29.png)
Art Direction & Design
UNIT9 was involved in the concept and design of the interactive site. We worked closely with Wrigley’s to create a fun and fresh look and feel that reflected the playful style of Mya’s illustrations.
We wanted to create a simple website that was intuitive and made users feel comfortable immediately. The long scroll page has a parallax effect that adds a fun, dream-like quality to the page. The hand-drawn illustrations and watercolour fade in slowly and interact with photos on the page, making for a very human, hand-made feel despite it being a digital medium.
Credits
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Division
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Agency
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Brand
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Executive Producer
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Interactive Producer
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Creative
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UX
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Design
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Design
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Head of QA
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QA Tester
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QA Lead
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QA Senior Tester
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Development
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Motion
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Technology
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Platform
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Kind
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Industry
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Release Date
2016-02-03