Heinz: The Secret Ingredient

Heinz: The Secret Ingredient

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AMV BBDO approached UNIT9 director Anrick Bregman to create an interactive online game for Heinz to get mums cooking with the “only” Ketchup.

UNIT9 - Heinz: The Secret Ingredient

The web experience features celebrity chef Paul Rankin who creates some familiar homemade favourites – from Spaghetti Bolognese to Cottage Pie – but makes them extra special with the addition of a “Secret Ingredient,” Heinz Ketchup. Visitors to the site are invited to cook with Rankin through seamless interactive video, with daily prizes up for grabs.

UNIT9 - Heinz: The Secret Ingredient

The “Secret Ingredient” was teased within the media (online and offline), and ‘We are Social’ held an exclusive blogger event with Paul Rankin.

UNIT9 - Heinz: The Secret Ingredient

Heinz also redesigned their iconic Heinz Ketchup bottle with the new moniker “Your Secret Ingredient”.

UNIT9 - Heinz: The Secret Ingredient

UNIT9 - Heinz: The Secret IngredientUNIT9 - Heinz: The Secret IngredientUNIT9 - Heinz: The Secret Ingredient



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