Swatch: Art App

Spring/Summer

Swatch: Art App

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Since 1983 Swatch has made special editions of their watches with famous artist, creating some interesting, funky, classic, ugly, odd and fantastic watches.

UNIT9 - Swatch: Art App

For an interactive trip back in history all the watches are displayed in the Swatch Art App where you create art as you browse the collections. We love it! The app was originally created for the International Art Exhibition – La Biennale di Venezia.

UNIT9 - Swatch: Art App

The project was curated when Thank You asked Stine Hein and Felix Nielsen from Bacon de Czar and Pelle Martin from Spring/Summer to make this app.

UNIT9 - Swatch: Art App

Thank You, who are masters of motion graphics, already did most of the identity work for Swatch, but needed help with the digital execution. From the beginning the idea was to track the motion of your finger, but it wasn’t until late in the process that the idea of an actually painting came up.

UNIT9 - Swatch: Art App

It’s very simple: you make art while watching it.


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