Safe At Home

M I C H

Safe At Home: Sticker

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Gyro reached out to UNIT9 to help create their latest TV campaign for the Joe Torre Safe At Home Foundation.

Initially coming to us with one idea, the creative team worked closely with UNIT9 director and creative partner MICH to craft a story that would allow multiple spots to be shot on the same day.

Safe At Home

MICH was uniquely qualified to helm these highly charged spots. It was extremely important that they be simple in its execution but communicate the emotional complexity of not only the characters but of the issue itself.

To be considered and in the mix you absolutely need the talent to bring the idea to life and Michelle possesses this talent at the highest level. I found her point of view to be especially vital for this spot as it needed a particular sensitivity that only she could bring. Bottom line: The more diversity in perspectives, the better for creativity and the final product.

Vito Zarrillo, ECD, GYRO

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