OnePlus Crackables

Stephan Bischof

OnePlus: Crackables

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“Crackables is a unique combination of a compelling, story-driven cipher puzzle game, creative use of vintage technology and modern design.”

Jakub Jakubowski, Creative Technologist, UNIT9
OnePlus Crackables

The background

Mobile gamers are constantly searching for the next big addictive game that they can carry in their pocket—and of course, the ideal mobile device on which to play their favorites. To prove that OnePlus, with its 8GB of RAM, is the perfect platform for the job, we launched Crackables: a limited-time, AI bot-hosted game. It had to be as savvy as the most hardcore mobile gamer while demonstrating the power of the OnePlus.

“Getting to work with a team like UNIT9 is invigorating. Their eye for design and attention to detail made the whole experience of playing Crackables a visual feast and magnet for engagement.”

Nicole Qiao, Head of Digital, North America, OnePlus

The execution

Crackables is a can’t-put-it-down series of crypto puzzles, both digital and physical. Players had to complete each challenge in order to move to the next puzzle—and only the fastest 1,000 people who made it through the first three challenges qualified for the next round.

It’s those 1,000 super-players who were sent a real-world package containing a mysterious device. Using a touch-tone protocol, they had to crack various audiocodes in order to be one of the top six winners of the grand prize: the ultimate gaming PC setup.

OnePlus Crackables

We carried out Google Zoo APAC’s gaming concept and built both the digital game and the physical device, crafting the narrative of the AI bot (a chatty character “trapped” in the game), designing and developing the game itself, and designing and engineering the microcontroller. We also created a teaser film that entices gamers with a pre-launch countdown.

OnePlus Crackables

The results

Gamers everywhere flocked to be one of the big winners. OnePlus proved that its mobile platform is not for the average player, and that it can support even the most intricate, advanced games out there. 

“It’s surreal sitting here on a rainy Tokyo night knowing it’s been put out into the world! Everything about it is absolutely world class, but most importantly it’s fun and genuinely hard!”

Tim Seddon, Creative Director, Google ZOO
OnePlus Crackables
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