Old Spice: Gentleman Hunt

Michael Sugarman, UNIT9 Films

Old Spice: Gentleman Hunt

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When it came time for Old Spice’s famous crusader against lady-scented body sprays, The Man Your Man Could Smell Like (aka Isaiah Mustafa), to cross the pond to the UK, Michael directed the first spots aimed at the British market.

Each of the spots features a different region in the UK as Mustafa, the perfect man, traverses the continent on a hunt for the perfect English Gentle-Man. Not surprisingly, it turns out he’s fluent in Welsh.

Still hunting? Check out the spots for London, Yorkshire, and the South.


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