Nike: NBA Jersey

Idea

Nike being the new NBA official sponsor wanted to share the message through a bespoke outdoor projection mapping situated at the center of Shanghai.

Technology

Through the facade projection the UNIT9 team was able to highlight the collaboration between Nike and the NBA by mainly focusing on professional basketball players James Lebron and Kevin Durant.

Thundercat

The new Jersey has a unique functionality called Thundercat – this function allows individuals to tap their phone on the label and get exclusive content about the specific player as well as music from QQ playlist.

‘Nike connected to Jersey. Tap into the game.’