Mode Gakkuen, Tokyo

We have completed a campaign for the university Mode Gakkuen in Japan. The site integrates print and TV within the creative.

A girls bedroom in the early morning. It’s dawn, the world is sleeping. One foot appears from under the covers, uncertain of where to go… it finally reaches the floor. Keeping the duvet covering her shoulder, the girl crawls to the window. The light is still strong on her face, making it difficult to see. But her fingers finally find the cold handle, and as she opens the window a breath of warm air caresses her face. She climbs on the edge of the window. Letting the duvet fall from her shoulder, two butterfly wings open on her back… She closes her eyes, and flies away…