Lufthansa #SayYesToTheWorld 2

Mark Vatsel

Lufthansa: #SayYesToTheWorld 2

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We’ve pushed the limits of WebGL to craft a unique globe experience launching the new Lufthansa colour rebrand.

Mark Vatsel, Creative Director, UNIT9

The background

Coming off the success of the initial launch of their #SayYesToTheWorld campaign, Lufthansa wanted to take things a step further. They asked travelers, “Why do you love the world?” and wanted to give rewards to people who participated.

Lufthansa #SayYesToTheWorld 2
Lufthansa #SayYesToTheWorld 2
Lufthansa #SayYesToTheWorld 2
Lufthansa #SayYesToTheWorld 2

The execution

Using a custom-built WebGL globe, users could explore the Earth and choose the place they wanted to visit most. They were then invited to enter a thrilling sweepstakes to win a trip there. If they win, they could take their friends along for the adventure of a lifetime.

Lufthansa #SayYesToTheWorld 2
Lufthansa #SayYesToTheWorld 2

The results

Lufthansa and UNIT9 have done it again—bringing brand awareness to an airline who simply wants to bring travelers to the destination of their dreams, and making the experience itself something that people wanted to explore and participate in.

Lufthansa #SayYesToTheWorld 2
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