Land Rover: #Hibernot
Director, Simon Neal, displays how all you need is a Land Rover Discovery to avoid hibernating this winter in this film for M&C Saatchi, London.
A family who usually stays in during the winter take the Land Rover Discovery on a week long adventure, which includes tight rope walking across mountain valleys, hiking and camping in the depths of the Galloway Forest.
The challenge in filming this spot was the fact that Neal was working with an actual family, not actors. As the trip continued he was tasked with capturing their real-time reactions to their circumstances.
At the end of their journey they come to realize that instead of hibernating this winter they’d rather #hibernot.