IBM: Jumbotron

IBM: Jumbotron

Play video

Ogilvy approached UNIT9 director Anrick to create an interactive live installation displayed on the Reuters Jumbotron screen (236″x118″) in the middle of Canary Wharf.

UNIT9 - IBM: Jumbotron

We created a series of cute animations and combined them with messages drawn from the twitter feed for the 2010 IBM START Summit.

UNIT9 - IBM: JumbotronUNIT9 - IBM: Jumbotron

UNIT9 also created and hosted the aggregating application, interfacing with the Reuters servers.