W Hotel - How To Ride A Fixie

W Hotel - How To Ride A Fixie

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Don’t Panic reinvented the London hire bikes with the help of six British stars, including Paloma Faith and Alice Temperley.

These were available for W Hotel’s guests to borrow before being auctioned off for the Elton John AIDS foundation at London Design Week.

In addition, professional fixie rider Jordan Smith was filmed riding like a badass through the streets of London.


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