W Hotel - How To Ride A Fixie

Don't Panic

W Hotel - How To Ride A Fixie

Play video

Don’t Panic reinvented the London hire bikes with the help of six British stars, including Paloma Faith and Alice Temperley.

These were available for W Hotel’s guests to borrow before being auctioned off for the Elton John AIDS foundation at London Design Week.

In addition, professional fixie rider Jordan Smith was filmed riding like a badass through the streets of London.


Credits

  • Release Date

    2011-08-16