Honda: #RaceFace

Sean Pruen

Honda: #RaceFace

Play video

#RaceFace aimed to recreate the feeling of travelling at high speed in the Honda Civic Type R. It put users into a fully immersive experience of sound, light and intense blasts of air.

Audio playback, LED lighting, a 240 mph gust from a leaf blower and a 240 fps video capture were all triggered via Arduino (and a shiny red button). Each user’s #RaceFace capture was played back after their experience on a monitor for all to see at the event and also processed through an After Effects project and uploaded to Youtube for users to share on their social channels.

Sean and his team designed and produced the bespoke video booth in a warehouse in Hackney, London before it was transported to the Geneva International Motor Show. Sean was the creative lead on the project, responsible for the physical design of the booth, the video capture solution, sound design, video processing, setup and production of the video above.


Credits