Foster's: The Good Call Centre

Robert Bader, UNIT9 Films

Foster's: The Good Call Centre

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Adam & Eve approached us to create the interactive component to their “Good Call” campaign for Foster’s, “The Good Call Centre”. Foster’s as a brand wants to retain the style and humour of previous ads but involve consumers more as the campaign gets interactive.

UNIT9 - Foster's: The Good Call Centre

The microsite we created allows users to submit a friend’s problem to create a personalised flash video response that is then sent to their Facebook page.

UNIT9 - Foster's: The Good Call Centre

Choosing a problem out of the 12 dilemmas, the user enters the name of the mate to have Brad and Dan say his name in an ossified variation.

UNIT9 - Foster's: The Good Call Centre

An additional YouTube ad introducing the Good Call Centre girls helps driving traffic to the interactive experience.

UNIT9 - Foster's: The Good Call Centre

Our live action partner Holster Studios did an excellent job filming the 12 different video advices with Brad and Dan, shot in Australia in only 1 day, as well as shooting the wonderful girls in a studio in London.

UNIT9 - Foster's: The Good Call Centre

UNIT9 director Robert Bader ensured all footage would work as an interactive experience, live-action directed by Barnaby Girling. The site was designed by Lean Mean Fighting Machine.

UNIT9 - Foster's: The Good Call Centre

A big accomplishment of the Australian shoot team, apparently we had the worst spring since years. However, we were able to bring the sun back to the beach, e.g. by using special lighting equipment.

UNIT9 - Foster's: The Good Call Centre

Got a mate in a state? The Good Call Centre Girls are here to help. Get in touch with them to have Brad and Dan to send your mate some no worries brotherly advice fosters.co.uk/goodcallcentre.

UNIT9 - Foster's: The Good Call CentreUNIT9 - Foster's: The Good Call CentreUNIT9 - Foster's: The Good Call Centre


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