![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/ford-mustang-mach-e-horses-1400x613.png)
Ford: Mustang Mach-E Launch
The background
Ford wanted to create an immersive spectacle and shareable moment to launch their new electric car, the Mustang Mach-E, in a way that everyone would remember. So we conjured a sensory journey that used light to depict the energy and power of the new vehicle.
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/ford-mustang-mach-e-car.gif)
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/Ford-Mustang-Mach-E-Logo.gif)
The execution
We worked with BBDO on a 180° installation at an exclusive event in Detroit. At the heart, an LED cube lit up the space with neon blue, depicting electric brain neurons, and leaping mustangs in a luminous visual feat. As audiences approached the installation, LED lighting reflected moving light onto a partially hidden object. As light density and speed increased and the music reached a crescendo, the car was finally revealed before the whole space faded to black in a dramatic culmination.
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/zrzut-ekranu-2024-02-23-o-12-30-17-950x534.png)
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/zrzut-ekranu-2024-02-23-o-12-40-16-950x536.png)
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/zrzut-ekranu-2024-02-27-o-21-55-53-950x537.png)
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/zrzut-ekranu-2024-02-23-o-12-45-54-950x534.png)
The results
Captured by influencers and press, the activation produced a wealth of content for audiences to share on social media, connecting others around the world with the wonder of the new Mustang Mach-E.
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/zrzut-ekranu-2024-02-23-o-12-31-33-950x533.png)
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/zrzut-ekranu-2024-02-23-o-12-31-57-950x534.png)
![Ford Mustang Mach-E Launch](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/ford-mustang-mach-e-event.jpeg)
Credits
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Release Date
2019-10-10