![Ford F-Series: 40 Years of Leadership](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/ford_hero4-1400x788.jpg)
Ford F-Series: 40 Years of Leadership
You Won’t Mind If These Banners Come Back
To celebrate 40 years of Ford’s F-Series truck leadership, agency GTB asked us to produce some interactive digital banners for the 2017 Super Bowl – with a difference.
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/1-1-1.jpg)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/2-1-1.jpg)
UNIT9 created and developed a game that could be played direct from the banners.
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/hero-images2.png)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/journey1.png)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/journey2.png)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/journey3.png)
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/journey4-1.png)
We based the experience on the classic arcade games where users move left and right to avoid obstacles to score a touchdown.
The game has 40 levels to celebrate 40 years of the F-Series being the number 1 selling truck in America. Each level includes some interesting facts about the famous American car brand.
![](https://d2z8nyy70yf33i.cloudfront.net/wp-content/uploads/ensemble.jpg)
Credits
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Division
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Agency
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Brand
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Executive Producer
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Executive Producer
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Project Manager
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Project Manager
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Tech Lead
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Tech Lead
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Front End Developer
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Front End Developer
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Back End Developer
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Creative Director
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Art Director
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Illustration
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Head of QA
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QA Lead
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QA Senior Tester
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QA Senior Tester
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QA Tester
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QA Tester
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Technology
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Platform
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Kind
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Industry
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Release Date
2017-02-03