Fable III: Kingmaker

Robert Bader

Fable III: Kingmaker

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Part advertising campaign, part social media initiative and part incentive-based behavioral economic programme – a massively multi-player, mobile phone-based geolocation game created to get gamers into the world of Fable III before the release of the new title.

UNIT9 - Fable III: KingmakerUNIT9 - Fable III: KingmakerUNIT9 - Fable III: Kingmaker

Players download an app to their Android, iPhone, Symbian or Windows Phone 7, GPS-enabled smartphone, and then use it to conquer pre-determined regions drawn across Europe for one of the 2 Kingmaker factions. Doing this earns them gold that they can then actually spend in Fable III when it comes out.

UNIT9 - Fable III: Kingmaker

The UNIT9 tech team developed the project entirely on Windows platforms – Silverlight 4 / WCF RIA Services / Bing Maps / ASP.NET MVC 2 and hosted on Windows Azur cloud server, working closely with the digital team at McCann Erickson. A Microsoft solution for Microsoft.