Expedia + VisitBritain: The Only Place

Expedia + VisitBritain: The Only Place

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Inspiring tourists to discover their next Great British vacation through digital orienteering.

We extended the films to an interactive web and mobile experience

We partnered with 180LA on their series of tongue-in-cheek infomercials to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.

Each region is introduced by a different provincial character

Each film explores the merits of its location, with a carefully-written script, performed at the same tempo by our actors.

Our characters give their perspective on the cultural nuances of each region

“Editing and syncing five different scripts and dialogues into one experience was the central challenge for our team. Each script focused on colloquialisms and slang unique to the region”.  

Thomas Davis, Creative Lead
"Britonics" - tribal dialects found around the island of Great Britain

Users can navigate between the different films using a compass – building their own itinerary along the way.  Gyroscope functionality on iOS devices helps users to shift location intuitively.

Users can move intuitively between regions with gyroscope functionality

Based on the time viewing each film location, the experience suggests an itinerary to the user. All that’s left is for the user to book their trip.

A landing page suggests where you should book your trip
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