Emaar Dubai Creek Harbour AR Event

Horton De Rakoff

Emaar: Dubai Creek Harbour AR Event

The background

Dubai is the epicenter of innovation, and to prove it, a futuristic mall was created – it would lead the world as a retail, lifestyle and entertainment destination. But there was one problem: It wasn’t built yet. That’s why Emaar set out to create a virtual mall to excite shoppers and adventurers with what was to come.

Emaar Dubai Creek Harbour AR Event
Emaar Dubai Creek Harbour AR Event

The execution

We created a stunning AR experience that epitomized the vision. It fused structural design, lighting and, of course, augmented reality, debuting at a VIP exclusive event with 250 guests.

Emaar Dubai Creek Harbour AR Event
Emaar Dubai Creek Harbour AR Event

Guests could overlay iPads on predetermined markers on a life-sized blueprint to trigger various AR scenes. Each marker depicted a shopping experience that would happen at the future mall, including shopping for perfume, jewelry, food, cosmetics and fashion. Mr. Mohamed Alabbar, Chairman of Emaar Properties, gave a presentation as guests explored.

Emaar Dubai Creek Harbour AR Event
Emaar Dubai Creek Harbour AR Event
Emaar Dubai Creek Harbour AR Event

The results

There was nothing more thrilling than seeing guests’ faces light-up as the AR mall was unveiled—and they couldn’t stop sharing this jaw dropping experience across social media. While the physical mall will be a reality in a couple of years, guests were delighted to get a glimpse of what the future holds.

Emaar Dubai Creek Harbour AR Event

Credits