California Lottery: Powerball

UNIT9 Apps

California Lottery: Powerball

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Our guys at UNIT9 and the lovely people at David & Goliath have teamed up in a quest to help people express their California dreams through California State Lottery’s Dream Powerball website.

UNIT9 - California Lottery: Powerball

A Flash microsite, CAdream is an interactive data visualisation of user-generated tweets built for desktop only.

Utilising Twitter perfectly, CAdream encourages the twitterati of the world to tweet their California Dreams, ending them with #CAdream. Within seconds, tweets are moulded into snowball like white balls, uploaded to the CA lottery’s dream website, which creates an intangible, captivating blizzard effect across their home page.

UNIT9 - California Lottery: Powerball

As these tweet-balls fall, through a Zen-like world, where calming background music complements the website’s dreamy state – an orchestral version of The Mamas and Papas’ classic California Dreaming manages to create harmony between site and user perfectly, users are encouraged to interact using their mouse pads.

UNIT9 - California Lottery: Powerball UNIT9 - California Lottery: Powerball

Clicking on different sized circular frames exposes a sporadic assortment of tweets from across the world of #CAdream, revealing people’s California Dreams and linking the shapes to create global symbols such as; a peace or dollar sign and a heart.

UNIT9 - California Lottery: Powerball UNIT9 - California Lottery: Powerball

We all have dreams; whether it’s to travel the world, become an astronaut and walk on the moon or own a beach house on Malibu beach, CAdream allows its users to do just that: dream!

Compare, share and tweet a little dream. You just never know!

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