In 2010, Gevorg was driving on a very rainy day. He turned on the heater and opened his windows.
As the rain drops began to flow inside, splashing into him, the idea was born. An imaginary TVC for Adidas evolved.
Behind the Scenes
Winner Silver Telly Awards 2010
Winner Gold Addy Awards 2011
AICP Show Shortlisted 2011
Published in IDN International Magazine 2010
Published in IDN International DVD Collection 2010
Featured in Siggraph 2010