Adidas: Impossible is Nothing

Gevorg Karensky

Adidas: Impossible is Nothing

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In 2010, Gevorg was driving on a very rainy day. He turned on the heater and opened his windows.

UNIT9 - Adidas: Impossible is Nothing

UNIT9 - Adidas: Impossible is NothingUNIT9 - Adidas: Impossible is Nothing

As the rain drops began to flow inside, splashing into him, the idea was born. An imaginary TVC for Adidas evolved.

UNIT9 - Adidas: Impossible is Nothing

Behind the Scenes

Some Awards

Winner Silver Telly Awards 2010
Winner Gold Addy Awards 2011
AICP Show Shortlisted 2011
Published in IDN International Magazine 2010
Published in IDN International DVD Collection 2010
Featured in Siggraph 2010

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