Lifesaver - A New Way To Learn CPR

Martin Percy

Lifesaver - A New Way To Learn CPR

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Lifesaver - A New Way To Learn CPR
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“Smartphones are transformed into vital training aids.”

Dr Mike Knapton, Associate Medical Director at the British Heart Foundation

The Resuscitation Council is the medical charity that produces the official UK guidelines for CPR, followed by the NHS and first aid charities. They worked with our creative team to make Lifesaver, a revolutionary – and free! – new way to learn CPR using mobile and tablet devices.

An estimated 60,000 people have an out-of-hospital cardiac arrest in the UK every year. Studies show that if a bystander is able to start CPR then the chances of survival double. Lifesaver is a crisis simulator that fuses interactivity with live-action film to teach CPR on a computer, smartphone or tablet.

Lifesaver users are required to react within a given time to three intense simulations, presented as short films. Users’ effectiveness, consistency and ability to perform CPR are evaluated at the end of the experience. Users can also track and share their scores through social platforms such as Facebook and Twitter.

One of the leading characters in Lifesaver that users interact with, Daisy Ridley, a star of upcoming Star Wars 7.

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