Directors

We represent some of the most established international Directors in the field of interactive experiences and design.

All of our Directors have an exceptional creative flair combined with profound technical knowledge.

Martin Percy

One of the most basic guidelines for any creative person is this: understand your medium and use it properly.

I’m a filmmaker, and I live in an interactive age. So it’s natural that I should devote myself to understanding and demonstrating what can be done by combining film and interactivity. In other words: using the medium.
People often assume that means interactive stories. Well, combining interactivity and stories can be great. I feel interactive stories only work really well within certain genres – and even then, they have to be done very carefully.
To live at a time when a new creative medium becomes available – letting you describe and reflect the world in fundamentally new ways is one of the most fundamental creative opportunities. I regard myself as very lucky to be living at such a time.