Martin Percy

One of the most basic guidelines for any creative person is this: understand your medium and use it properly.

I’m a filmmaker, and I live in an interactive age. So it’s natural that I should devote myself to understanding and demonstrating what can be done by combining film and interactivity. In other words: using the medium.
People often assume that means interactive stories. Well, combining interactivity and stories can be great. I feel interactive stories only work really well within certain genres – and even then, they have to be done very carefully.
To live at a time when a new creative medium becomes available – letting you describe and reflect the world in fundamentally new ways is one of the most fundamental creative opportunities. I regard myself as very lucky to be living at such a time.