45 years after Space Invaders first revolutionised arcade gaming, we helped TAITO and Google reimagine the iconic title for the real world.

The new mobile game transforms players’ surroundings into a live battlefield, blending classic 8-bit nostalgia with cutting-edge augmented reality and 3D gameplay. Players defend Earth from invading forces not on a screen, but in their own neighbourhoods.

“ We gave the classic Invaders a futuristic upgrade – fusing the nostalgia of pixelated youth with the power of today’s technology. Working on the next chapter of a game we grew up with was a thrill, and in 2023 the SPACE INVADERS return bigger, bolder, and closer to home than ever. ”

JAKUB JAKUBOWSKI
CREATIVE DIRECTOR

RETRO

REBOOT

[INTERACTIVE]

MOBILE / AR / VR

SPACE INVADERS | LDN

EXECUTION

The experience features two connected play modes. In the World Dimension, players battle Invaders in augmented reality, anchored precisely to the physical environment. By stepping through a portal, they can switch to the Invaders Dimension – a fully digital 3D world dynamically generated from their surroundings, where missions unfold in a parallel virtual space.

Space Invaders phone screens - Invader Dimension.png

[EXP]

ACTIVATION

LDN

SPACE INVADERS: World Defense features two play modes. Players can switch from the real world into the Invaders Dimension – a fully digital 3D level entered through a portal and dynamically generated from their surroundings. Missions unfold across both AR and virtual worlds, seamlessly connected.

Inspired by the original arcade release, the game introduces new weapons, music, sound effects, and power-ups, while staying true to the core gameplay that defined the franchise. Levels adapt to real-world conditions such as time of day and weather, creating a highly contextual and personalised experience that changes from player to player.

: 1 9 7 8

[INTERACTIVE]

LDN

RESULTS

The result is a multi-generational game that fuses nostalgia and modern technology – connecting the past and future of play, and turning the real world into the ultimate arcade.

SPACE INVADERS

WORLD DEFENSE

INTERACTIVE

This project marks a new era for location-based digital experiences, demonstrating how iconic IP can evolve into immersive, real-world play and point toward the future of AR-driven brand experiences.

[INTERACTIVE]

LDN

CREDS

CLIENT
BRAND
PLATFORM

RELEASE DATE
LOCATION

CREATIVE DIRECTOR

TAITO & GOOGLE
SPACE INVADERS
MOBILE / ⁠ONLINE

2023-07-17
LDN, UK

JAKUB JAKUBOWSKI