To propel their global Win On Air campaign, Nike needed a stage as revolutionary as the five new, science-backed Air shoes they were launching.

So, Nike set its sights on Outernet London, one of the UK’s most visited digital content sites renowned for its cutting-edge audio, video, and transformative spaces. Our goal was to craft a launch experience that mirrored the sleek modernity and innovative spirit of the new Air collection.

“ We wanted to fully immerse the audience in the vibrant new aesthetic of Nike Air and Outernet was the perfect canvas to do so. The resolutions, scale and visually arresting content we made truly captured people’s attention. ”

SEAN PRUEN
CREATIVE DIRECTOR

689b09dae75c6bfe346fc7ee_Nike6-ezgif.com-video-to-gif-converter - 01.gif

WIN ON AIR

OUTERNET

[EXP]

ACTIVATION

LDN

EXECUTION

Nike took over Outernet London’s 16K screens for three days, during which time no other branded content was shown.

[EXP]

ACTIVATION

LDN

The experience unfolded across 1,209 sqm of internal screen space in a number of distinct zones, each amplifying a different aspect of Nike’s Win On Air campaign.

In the central hub, known as the Now Building, immersive content crafted entirely from existing Nike assets brought the campaign athletes and the new shoes to life all around, with layered binaural sound commanding attention as soon as visitors stepped inside.

1 2 0 9

:SQM

[EXP]

ACTIVATION

LDN

RESULTS

[ PROTOTYPE ]

METAPHOR_001

Reaching out towards a specific shoe within the content triggered captivating short films that delved into the product’s innovative features and technology, allowing visitors to get hands on to learn more.

[EXP]

ACTIVATION

LDN

CREDS

CLIENT
BRAND
PLATFORM

RELEASE DATE
LOCATION

DIRECTOR
PRODUCER
EXEC PRODUCER

NIKE
NIKE AIR
ONLINE

2024-05-07
LDN, UK

SEAN PRUEN
HOLLY RESTIEAUX
ADAM DOLMAN

To propel their global Win On Air campaign, Nike needed a stage as revolutionary as the five new, science-backed Air shoes they were launching.

So, Nike set its sights on Outernet London, one of the UK’s most visited digital content sites renowned for its cutting-edge audio, video, and transformative spaces. Our goal was to craft a launch experience that mirrored the sleek modernity and innovative spirit of the new Air collection.

“ We wanted to fully immerse the audience in the vibrant new aesthetic of Nike Air and Outernet was the perfect canvas to do so. The resolutions, scale and visually arresting content we made truly captured people’s attention. ”

Nike took over Outernet London’s 16K screens for three days, during which time no other branded content was shown.

In the Now Trending zone, visitors embraced interactivity_

Reaching out towards a specific shoe within the content triggered captivating short films that delved into the product’s innovative features and technology, allowing visitors to get hands on to learn more.