ASICS
/ SUPERBLAST 3
ENERGY RELAY
SCROLL
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ASICS needed a launch that made people feel the SUPERBLAST™ 3 rather than just see it. UNIT9 went further than the brief —
A full take-over of an iconic venue. We designed the space the shoe lived in and set the template for every ASICS launch to come.
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When darkness fell over Plaza de América, they built the race. 210 runners. 70 teams. A 10km relay circuit through one of Seville's most iconic public parks, the night before the Sevilla Marathon.
DESIGN
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SPATIAL
UNIT9 designed the full interior of one of Seville's most ornate buildings from scratch — spatial layout, product plinths, brand installation — everything engineered to let the SUPERBLAST™ 3 speak for itself. Clean sightlines. No clutter. The shoe as the object of focus.
This wasn't dressing a room. It was defining what ASICS' race presence looks like. The design UNIT9 built in Seville is the blueprint for ASICS House going forward — the studio that made the event made the identity.
ENERGY
RELAY
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"The baton was the idea. Everything else — the circuit, the lighting, the capture — was built around that one object in a runner's hand, glowing back at them in real time."
Sean Pruen, Creative Director
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EXECUTION
210 runners. 70 teams. Plaza de América rewired for speed, the night before the Sevilla Marathon.
The relay wasn't a race against each other — it was a race against the team's collective personal best. Every runner carried a smart baton embedded with GPS and sensor technology, feeding real-time lap splits and pace data as they ran.
Colour and light intensity shifted directly with performance. The feedback loop was physical — a glow in your hand telling you to push.
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Lit pathways mapped the 10km circuit through the darkness. Long exposure and drone capture turned motion into light trails, documenting the night live and distributing it globally in real time.
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/ LIVE EVENT
RESULTS