Nissan Juke: Chase the Thrill

Nissan Juke: Chase the Thrill

Play Video
Nissan Juke: Chase the Thrill

“UNIT9 VR, has a track record of producing cutting-edge virtual reality content.”

Little Black Book

“Chase the Thrill,” a virtual reality experience powered by Oculus Rift, gives users the opportunity to become a rollerblading android in a Blade Runner-esque simulated city.

Premiering at the Paris Motor Show the experience takes cues from the TV Commercial and shows off the new features of the Nissan Juke while exploring new possibilities in virtual reality.

Nissan Juke: Chase the Thrill

A 3D City, built with Unity

To create the experience of being inside a computer game, we built a city in Unity. We really wanted to push the visual aspect of the experience and that always translates to a heavy polygon count. With the rendering happening in real time we had to bring in heavy processing power. We ended up building a dream machine.

 

Nissan Juke: Chase the Thrill

Android

The Android was designed with inspiration taken directly from elements of the Nissan Juke. We wanted to fully immerse the user in Nissan’s brand, so the Android is made with elements from the car itself, with aspects of the brand and model being an integral part of his overall look and feel.

Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill

WizDish Treadmill

We wanted to add a layer of physical interaction for the user in the VR experience, eventually deciding on the addition of a treadmill that allowed the user to walk and run while wearing the Oculus headset. The WizDish—an omnidirectional low-friction treadmill—was the perfect fit. We modified the WizDish to better fit the needs of the experience, including the addition of bespoke safety rails to keep the user on track.

The WizDish—an omnidirectional low-friction treadmill—was the perfect fit. We modified the WizDish to better fit the needs of the experience, including the addition of bespoke safety rails to keep the user on track.

Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill

“Like everything we do at Nissan, Chase the Thrill has technological innovation at its heart. And it’s also a completely new way to get a feel for the Juke: you don’t drive it, you chase it!”

Thomas Rodier, Nissan Europe's Head of Events
Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill
Nissan Juke: Chase the Thrill

Heart Rate Monitor

Users are attached to a heart rate monitor for two reasons. The first is a trigger that prompts the user to slow down, as voiced by the simbot in the experience, the second is that we wanted to use this data to add another layer to the experience. The user’s heart rate displays in their monitor in the results at the end of the experience.

Custom iOS App

We created an iOS application for the event staff to manage everything with ease. The app gives the event staff the ability to start, pause, stop, and restart the experience, see current experiences progress, and monitor hardware connectivity. We also created a bespoke WebSocket server so the iPhone could communicate with the installation’s custom PC.

Oculus VR – DK2

The DK2 has enhanced optical positional tracking. What is that? Basically you interact not only by looking around but if you move your head forward or back the system detects it. The difference is huge, equivalent to physically being in a room. 

The DK2 also has a higher resolution panel, up from 1280×800 to 1920×1080 (1080p) and a pentile-matrix OLED panel for display duties. This means higher levels of resolvable detail and a reduced “screen door effect.”

Download the UNIT9 VR Player App

UNIT9 - Nissan Juke: Chase the ThrillUNIT9 - Nissan Juke: Chase the Thrill

 


Credits

Awards