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Converse: Enter Their World

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Anomaly asked us to create an online experience which plays host to the latest collaboration between DC Comics and Converse.

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Fans can insert themselves via picture upload into an interactive, custom made comic book featuring DC Comics heroes and villains beating the tar out of one another. The site has a rich stereoscopic soundtrack and alternative endings, also a chance to enter the campaign competition.

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Converse-DC Comics lives on desktop and mobile browser. It builds a little self-contained world which brings to life the tagline: ‘Leave your world, Enter theirs’ and ties into the above the line elements of this campaign.

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The website has a unique navigation system where you can scroll through the sections. To make the scrolling intuitive, we made possible both vertical and horizontal scrolling in Flash for most browsers using a combination of Flash / HTML / HTML5 / JavaScript.

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The ‘instagram’ style filter is one of the key features of the project. It allows the user to ‘cartoonify’ himself with an automated approach, processing a captured or uploaded picture with server-side effects and blend modes.

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The campaign is supported by online banners both rich and standard. The rich media is an expandable MPU that also allows the user to play with the ‘Cartooniser’ tool.

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