Hermès: 8ties
UNIT9 director Christian Etter and Winkreative have created an interactive world, drawing inspiration from early computer games, to celebrate this unique collection of 8 ties. The digital sphere becomes a fun virtual space in which animations, illustrations and photography bring the different tie designs to life and invite viewers to reveal the ties’ secret technological identities. Please turn up your speakers and get ready. Ties are knot what you are thinking.